HIRSCHHORN KIDS: “WE SPEAK”

USING ART AND IDENTITY TO BUILD CULTURAL TRUST

  • Art is a tool for inclusion — but only when young people see themselves in the story. This project brought modern art to life for public school students in Washington, D.C., using visual storytelling to connect personal identity, cultural heritage, and creative potential. For StrongHaus, it’s a powerful example of how thoughtful design can make institutions more accessible, relatable, and human.

    Most youth programs don’t think about compliance until it’s too late. StrongHaus stepped in to design systems that made equity, safety, and clarity part of the operating model — not an afterthought.

  • ENGAGE YOUNG AUDIENCES THROUGH ACCESSIBLE ART STORYTELLING

    • Introduce children to modern and contemporary artists in a way they could relate to

    • Design a visual system that felt both educational and joyful

    • Support classroom learning and in-person museum visits with memorable materials

    • Use art to encourage identity exploration and self-expression

  • CREATE A VISUAL EXPERIENCE THAT CONNECTS STORY, PLACE, AND PURPOSE

    • Developed a print and digital curriculum aligned with D.C. Public Schools

    • Crafted custom illustrations, icons, and typography to make the content fun and friendly

    • Applied StrongHaus principles of cultural fluency, accessibility, and design equity

    • Built clear visual frameworks to help students identify with the artists’ life stories

  • BRIDGE BETWEEN MODERN ART AND A NEW GENERATION

    • Delivered a full educational toolkit used in schools across D.C.

    • Reinforced Hirshhorn’s mission as an accessible, youth-friendly institution

    • Provided teachers with engaging materials that supported arts integration

    • Demonstrated StrongHaus's ability to translate mission into message — even for the youngest audiences

Logo WE SPEAK: The Art of Becoming

WE SPEAK: The Art of Becoming — Page Layouts

WE SPEAK: The Art of Becoming — Vector Illustrations

STRONGHAUS TAKEAWAY

What this teaches us:
Most public-serving programs struggle to connect mission to infrastructure. This project is a reminder that strategy and systems need to be in place before growth, not after. StrongHaus builds that connective tissue.

YOUR MESSAGE DESERVES MORE THAN A MISSION STATEMENT.

StrongHaus translates values into visuals, voice, and public trust — especially for cultural and educational teams.

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What We’ve Built

  • CAPITAL ADVENTURE CAMP

    Building trust through systems.
    We designed the backend strategy for a new youth program — from waivers to registration to public-facing clarity.

    View Case Study →

  • IT'S A BREEZE MOVERS

    A brand built for the climate era.
    We named it, branded it, wrapped the fleet, and launched it with low-waste print, electric vehicles, and clean messaging.

    View Case Study → 

  • HIRSHORN MUSEUM

    Clarity for a legacy institution.
    We led internal narrative strategy and messaging alignment across departments to strengthen public-facing storytelling.
    View Case Study →

  • STRONGHAUS READINESS FRAMEWORK

    (COMING SOON)

    Small teams, big opportunities.
    We built a replicable roadmap to help values-aligned businesses get certified, positioned, and ready for public sector work.

  • COMMUNITY CLIMATE CAMPAIGN

    (COMING SOON)

    Messaging that moves people.
    Designing a visual and verbal identity for a grassroots initiative rooted in climate justice and community trust.

  • POWERED BY A PROVEN CREATIVE BACKBONE

    StrongHaus is backed by Haus5 Lab.Co — a creative agency trusted by national brands, government agencies, and cultural institutions.

    Explore Our Extended Portfolio →

  • MORE IN PROGRESS

    We’re just getting started. New case studies launching soon — or contact us to see if StrongHaus is the right fit for your project.

    Let’s Talk! →

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